Ralph Lauren Launches Crypto Payments and NFT ‘Gifts’ in Miami Stores

Ralph Lauren Launches Crypto Payments and NFT 'Gifts' in Miami Stores

Ralph Lauren, the global fashion brand, is set to open a concept store in Miami that accepts payments in cryptocurrencies. The store, exclusive to Miami, will offer luxury items from the company’s Men’s Purple and Women’s Collection labels as well as handbags and accessories that are only available in-store.

Through a partnership with BitPay, customers can pay with a variety of popular cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Polygon (MATIC), and Dogecoin (DOGE).

The opening of this store marks Ralph Lauren’s entry into the world of Web3, with more interactive experiences planned throughout the year. As Miami is a city known for being at the forefront of innovation in technology, it’s the perfect place to kickstart Ralph Lauren’s season of interactive content.

To celebrate the store’s launch, Ralph Lauren has partnered with Pool Suite, a local Web3 leisure community, to offer an exclusive event for NFT holders at a private estate on the waterfront. This will be followed by other immersive experiences, undoubtedly targeted towards Miami’s vibrant crypto community, which has embraced novel technology for years.

It’s no surprise that Ralph Lauren has chosen to open a cryptocurrency-friendly store in Miami, a city that has been incredibly innovative and welcoming to cryptocurrency and other emerging technologies. With this move, the brand aims to take a firm step forward in the ever-evolving world of digital technology while also catering to the needs and preferences of its customers.

This opening is expected to help further legitimize cryptocurrency and cement Miami’s position as the hub of the Web3 innovation. Ralph Lauren is excited to be part of this growing movement and looks forward to offering its customers innovative and exciting experiences that cater to their evolving needs.

“We’re thrilled to open our first concept store in Miami and invite customers to explore a new digital experience,” said David Lauren, Chief Innovation Officer at Ralph Lauren. “Cryptocurrency payments and NFTs are just the beginning – we look forward to seeing what else this innovative city has to offer.”

The store is set to open in the summer of 2021, with more immersive experiences planned for the year ahead. With this move, Ralph Lauren is continuing its digital transformation journey and taking a step into Web3 by offering customers an innovative experience that caters to their needs. The brand looks forward to bringing joy to customers through its new Miami store and hopes to see you there!

Not only will customers be able to purchase their favorite items, but also unlock exclusive NFTs (non-fungible tokens) as gifts with their purchases. This is a first for the brand, which continues to bring its content closer to customers in innovative ways.


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